Go-to-Market Enablement Lead

Alt. Senior Product Marketing and Go-to-Market Lead

Own the market-facing clarity of our products.

Define the story and keep go-to-market coherent

across Product, Sales, and Marketing.

What this role is

We’re looking for a strategic operator who also ships. You will define the narrative system (who it’s for, what problem we solve, why we win, and what proof we have), and you will write and build the core assets that bring it to life, especially the “front door” surfaces and the sales story.

You’ll partner closely with Product to pressure-test claims, sharpen use cases, and ensure the product direction and market story reinforce each other. You’ll also keep a strong overview of the full go-to-market motion so we steer toward what actually drives impact: pipeline quality, conversion, and sales effectiveness.

Product owns the journey inside the product (onboarding, activation, paywalls, measurement). You own the journey to the product (positioning, messaging, website narrative, enablement, proof, packaging).

Top 3 Responsibilities

1) Public marketing-facing communication (Core)

Own the external narrative end-to-end, and write the first versions of the assets that set the standard.

You will:

• Define and evolve product positioning and messaging (segments, priority use cases, “why now,” “why us”).

• Write and ship high-leverage public copy and assets, for example:

  • home page and product pages

  • solution pages and campaign landing pages

  • core value proposition modules (headlines, proof blocks, differentiation bullets)

• Build and maintain a proof system: claims → evidence → examples (so we stay credible and consistent).

• Set the tone and signal for how we communicate publicly: simple, sharp, commercially honest.

2) Sales Enablement (Make Sales Win)

Make outbound messaging coherent, effective, and continuously improved based on reality.

You will:

• Create the “minimum effective enablement kit” that supports outbound messaging by segment and use case:

  • talk tracks, objection handling, competitor comparisons, one-pagers / short decks

  • email sequences, LinkedIn message sets, follow-up templates

• Run a tight feedback loop with Sales:

  • capture what is landing vs. what is confusing

  • update messaging and assets weekly / quarterly

3) Go-to-market leadership and quality control

Steer the overall go-to-market motion and keep quality high across surfaces, without becoming

a bottleneck.

You will:

• Act as the connective tissue across Product, Sales, Growth Marketing, Content, and Design.

• Spar with Product to align on:

  • use case priority, claims, terminology, and proof

  • what we can promise now vs. what must wait

• Own the messaging “source of truth” and lightweight guardrails:

  • one story, one voice, consistent terms, clear versioning

• Lead launch packaging for key releases:

  • updated narrative + website updates + enablement updates + internal comms direction

• Quality control the most important outward-facing assets (not everything, but the high-impact pieces).

Must Haves

1. Built and owned positioning + messaging that improved commercial outcomes. Evidence: increased pipeline quality, conversion, win rate, or shorter sales cycles.

2. Strong sales enablement instincts. You understand how deals are won and lost, and you translate that into usable talk tracks, proof, and objection handling.

3. Excellent writing and editing. You can simplify complexity and make messaging crisp. You’re comfortable producing first drafts fast.

4. High agency + systems thinking. You build reusable frameworks (not one-off assets) and you ship without perfectionism.

5. Cross-functional influence without authority. You can align stakeholders across Product, Sales, and Marketing, and keep momentum without becoming a bottleneck.

Nice to Haves

• Interest in games or the gaming industry.

• Worked closely with growth and conversion teams (experimentation, paid acquisition, conversion rate optimization).

• Familiarity with product usage signals and how they inform segmentation (without owning in-product mechanics).

Characteristics

• Editor-in-chief energy: you care about clarity, coherence, and truth.

• Commercially minded: you don’t do fluff; you do what moves deals and conversion.

• Fast, iterative builder: you like systems that scale (messaging docs, enablement kits, proof libraries).

• High bar without gatekeeping: you protect quality without slowing teams down.

What Success Looks Like (First 90 Days)

• A single, adopted Messaging Source of Truth used across Product, Marketing, Sales, and Leadership.

• Outbound messaging that is segmented, consistent, and improving week to week.

• A clear public narrative reflected on the website and in key landing pages.

• A clear collaboration model with Product (truth inputs), Marketing (conversion alignment), Sales (deal feedback loop).

How you’ll work with the team

• Product: you pressure-test value, use cases, and claims; Product owns in-product mechanics and packaging decisions.

• Content Marketing: you provide narrative system + briefs + “gold standard” examples; Content scales production and distribution.

• Growth Marketing: you align messaging for acquisition campaigns and landing pages; Growth Marketing owns channel execution and experimentation.

• Design: you partner to turn narrative into high-quality assets quickly.

• Marketing Operations: you rely on clean systems for routing, governance, and reporting.

Why take this role

You’ll be the person who makes our products “click” in the market, and when that happens, everything accelerates: sales conversations, website conversion, and product adoption. We are building the future data layer for games, including new artificial intelligence-driven products, and we need someone who can turn complexity into clarity, and clarity into growth. You’ll be central to how we package and ship go-to-market learnings as the company enters its next chapter.

Practical Details

• Location: Norway / European time zone preferred

• Reports to: Head of Growth (interim: Vice President of Growth)

• Function: Marketing

• What you can expect: flexible work-life balance, international environment, strong benefits package, inclusive culture.